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發表於 2024-2-19 12:48:37
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Personality. 3- Hire professionals to design and develop your products or services. 4- Focus on customer relationship management, or CRM, which creates real connections and inspires loyalty on a personal level. 6- Packaging The company's packaging attracts the attention of new buyers in a crowded market and enhances value for returning customers. Here are some ways to make packaging more attractive to you: Design for differentiation Good design helps people recognize your brand at a glance, and it can also highlight certain features of your product. For example, if you work for a shampoo company, you could use different colors on the packaging to label different hair types. Provide valuable information Packaging is the perfect place to educate the product or reinforce the brand.
Include clear instructions, or an unexpected element to surprise and delight your customers. Add more value Exceed expectations for your customers and give them well-designed, branded extras phone number database they can use, like a free toothbrush from their dentist, a free estimate from their roofer, or a free styling guide from their hairstylist. 7- The process Prioritize processes that interfere with the customer experience. The more defined and streamlined your processes are, the more smoothly your employees will implement them. If your employees don't focus on navigating the process, they'll care more about customers. Some processes to consider: 1- Are the logistics services in your main distribution channel cost-effective? 2- How are logistics and delivery scheduled?
Will third-party retailers run out of product at critical times? 4- Do you have enough staff to cover peak times? 5- Are items shipped reliably from your website? 6- If you receive more than one customer complaint about any process, determine what is going wrong and figure out how to fix it. The seven elements of the marketing mix What are the types of product marketing mix ? 1- Product mix. 2- Product progress and product life cycle. 3- Market coverage mix (aka positioning mix). 4- Service mix. 5- Marketing program mix (or promotional mix). 6- Marketing channel mix / vertical integration. 7- Global marketing mix (or international marketing mix). As you can see, making a particular company's value proposition and promotional needs fit into one of these categories may not work well.
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